What A Difference A Year Makes

Have you ever wondered what it takes to get a small business off the ground? I certainly didn’t up until a year ago after starting In Clinic Physio. Prior to that point I was totally oblivious to just what was needed to make it happen.

So, one year down the track, I can give you a little bit of an idea of what is involved. If there is anyone out there reading, who may be thinking about getting going. Please be aware, this is by no means a self-help business article. It is just a reflection on In Clinic Physio over the past 12 months.


I think if it was easy, everyone would be doing it. It’s a well-known fact that small business is hard work. It needs to be done for the love and the challenge, not for anything greater than that. Without a passion for the work you are involved in, it will almost certainly be unfulfilling and likely to fail.

I intentionally took this on as a solo project. I knew by doing this I could ensure I would meet the standard I envisioned for my practice. Often I have thought that things would have been more straightforward with someone else involved. Although, the more I think about it, the less I have considered that to be necessary.

However, the behind the scenes people I have had helping me has been the real reason for any sort of success that has come so far. I think that truly going it alone is a recipe for disaster. People who make it work without any help whatsoever are incredibly lucky!

Family, friends, books, websites, courses, journals, videos, conversations, dinners, phone calls, emails, favours, advice, hints and tips, feedback, clients, support, whiteboards, spreadsheets, note-taking, podcasts are some the things that come together to complete the picture.

Fortunately, I love talking and listening! And I now know for a fact, that if it wasn’t for all the people who have been there along the way, this endeavour would not have been a reality.


Of course, every small business is different and every business person’s experience and pathway is different. This is by no means is this a recipe! There is a lot of trial and error required, a lot of patience is imperative and a lot of frustration is guaranteed. These should be considered as the vital components that helps to narrow down on the factors that do and don’t work.

As a reminder of what my small business is, I am an independent Physiotherapist, working part time (in addition to a full time consulting role), offering treatment, advice and gym based rehabilitation.

Not only am I responsible for my service offering as a Physiotherapist, but also for my own administration, marketing, research, and business management.

I commenced practicing at In Clinic Physio 19 May 2014, 8 hours a week, at that stage, that was in addition to the full-time role I still hold, as well as a part time clinical job, which I eventually let go. I now work 24 hours a week in my clinic, and this is continuing to increase.


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Website: In Clinic Physiotherapy

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