Pinterest launches collection of emotional wellbeing activities in australia

More than 320 million people visit Pinterest every month to do something–decorate a room in their home, plan a trip or their wedding. But people also come to feel something. Quotes are the third most popular search term on Pinterest, as people are looking for ways to feel more inspired or motivated, or less alone or down. Because life isn’t always inspiring. According to the World Health Organization, one in four people will be affected by mental health issues in their lifetime, and more than 300 million people today suffer from depression. Nearly two-thirds of people with a known mental disorder never seek help from a health professional. 

Today Pinterest have launched their collection of emotional well-being activities to Pinners in nine additional countries, including the UK, Ireland, Canada, Australia, Singapore, India, the Philippines, Hong Kong and New Zealand.

First introduced in the U.S. last year, these are evidence-based well-being practices someone can do to try to improve their mood if they’re feeling stressed, anxious, sad or trying to manage difficult emotions. For example, if someone searches for “stress relief” they might choose the “redirect your energy” activity which suggests practices like journalling for perspective, drawing a nature scene or something abstract, or making a playlist. If they select “accept your emotions” they’ll be guided through steps to practice self-compassion. 

People will see a prompt to explore these activities if they search for things like “sad quotes,” “work anxiety” or other terms that indicate they might be feeling down. They can also be accessed any time by searching #pinterestwellbeing.

This more compassionate search experience was created with the help of emotional health experts at Brainstorm, the Stanford Lab for Mental Health Innovation, and with advice from SamaritansVibrant Emotional Health and the National Suicide Prevention Lifeline. While Pinterest have long worked with organisations to provide people in extreme distress with quick access to expert support, this experience tries to address a broader emotional spectrum of what Pinners may be looking for. It’s not meant to replace professional care, but may help someone looking for support.  

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