The Life Coach Planner You Always Wanted


The Life Coach Planner You Always Wanted

Empowering stationery brand, Mi Goals, is launching a  new  planner  on Kickstarter to guide and mentor you through life like a life coach.


The Goal Digger Planner continues to combine Mi Goals  bold,  aesthetic  and  purposeful design as the Australian stationery brand launches on the crowdfunding platform, Kickstarter, on September 7th, 2017.


A 2017 survey found that 86% of millennials felt under pressure to succeed in their relationships, finances and jobs before hitting the age of 30. This staggering statistic inspired Mi Goals co-founders Adam Jelic and Alec Kach to create the Goal Digger Planner which combines their breadth of knowledge in the personal development space and years of experience designing inspirational stationery to create the ultimate planner they wish existed on days they felt frustrated, anxious and overwhelmed.


“There are plenty of planners in the market and Kickstarter, but nothing that guides you as you experience difficult challenges which often lead people to give up on their dreams and to settle for a mediocre life. With this in mind, we designed the Goal Digger Planner to help mentor and coach you to stay on track as you discover your purpose and unlock your full potential”, said Jelic.


The Goal Digger Planner has a premium, stylish and bold design that will be available in black and grey with colour-coded painted edges. Sized at B5 (260mm x 130mm) the planner is a hybrid of Mi Goals modern stationery loved by hundreds of thousands of people around the world. The weekly spread includes: a section to create new habits, set weekly goals, a to do list, a section for notes, space to practice gratitude and celebrate weekly wins – making it perfect for busy students, those looking to start a side-hustle and entrepreneurs that want to keep on top of their schedules.


Unlike most planners, The Goal Digger Planner has a toolkit to help you gain self-awareness and build solid foundations with the space to recap the wins and lessons learned in 2017, space to discover your purpose and sections to map and plan your vision.



Founder Adam Jelic explains the level of research and attention to detail involved, “we’ve analysed and created solutions to a lot of pain points that people have with their planners. Setting goals is the easy part, but consistently working towards achieving them each day is the hard part, which is why we focus on keeping users accountable,  by  reviewing  their progress from the previous month and helping them plan the month ahead like a life coach would. We’ve also incorporated extra space for weekends and compiled the most motivating and inspiring quotes to help people stay on track every day”.


“We believe that everybody has the power to create a life they love, and we’ve developed an incredible tool to help get them there”.


For every pledge, Mi Goals will donate $1 to the Reach Foundation. Reach creates workshops to empower and support young people to get the most out of life and helps them develop the self-belief they need to fulfil their potential and dare to dream.


View the campaign here

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