09 Feb Australian sports nutrition brand eniQ serves an ace with Alex De Minaur partnership
Emerging Australian sports nutrition brand, eniQ, announces a multi-year partnership with Australia’s highest-ranked men’s tennis player, Alex de Minaur, who will add the title of global brand ambassador to his already stellar list of sporting credentials.
Achieving a career-high ATP singles ranking of 18 in 2019 and a quarter final finish at the 2020 US Open, Sydney-born de Minaur holds the current title of Australia’s highest ranked men’s player. Having recently emerged from his mandatory 14-days of hotel quarantine, the star tennis player known for his attention to detail, has turned to eniQ’s range of potent and pure hydration & recovery products to find a competitive edge ahead of the ATP Cup and Australian Open tournaments.
With formulations and products designed to re-hydrate, supply sustained energy, and aid muscle recovery, eniQ has been developed by a team of athletes, nutritionists, sports scientists and pharmaceutical professionals dedicated to unlocking maximum performance and wellness. The range, which includes an Electrolyte and Electrolyte Whey Protein Isolate, fuels the body more effectively and efficiently than other sugar-filled alternatives on the market.
HASTA-certified and with a tooth-friendly pH of 6, it is eniQ’s advanced scientific formulas that de Minaur has turned to as he faces the extreme Australian conditions on and off court: “Throughout my career I’ve worked closely with my coaches, mentors, and other professionals on all areas of my game to gain a competitive advantage. An effective hydration & recovery plan is a one percenter that I felt I could benefit from,” said de Minaur.
“A lot of my success to date has come down to meticulous preparation and planning. I have confidence that eniQ can keep me well hydrated on the court with the added bonus of slow-release energy giving me the sustained stamina I require to see me through a 5 set match.”
eniQ’s CEO, Tim Scott-Branagan, said the partnership with de Minaur was the perfect fit for the locally made and owned company.
“eniQ and Alex de Minaur share common values and a drive to succeed on the world stage,” said Tim Scott-Branagan.
“We love Alex’s work ethic, tenacity and attention to detail. He has achieved so much already, despite his young age. We hope our products and support can help take him even further. The ATP Tour, which starts in Australia every year, follows the sun with players exposed to extreme heat all year around. Staying well hydrated is important to maximize performance & well-being for all athletes and consumers alike, whether at work, rest or play,” continued Scott-Branagan.
The partnership comes as a natural progression for the WA-based sports nutrition brand which is the Official Hydration Partner of key events throughout Australia’s sporting calendar including, The Sun-Herald City2Surf, 2XU Triathlon Series and MACA Cancer 200 Ride for Research.
For more information visit eniq.com or connect with @eniqwellness on Instagram #eniQwellness